May 12, 2008

Direct Marketing

My husband and I spent the better part of last week compiling marketing material for his business. Not what I'd call fun, but very important for his business. Part of the process was getting lists for mailing the material. Since I didn't know too much about direct marketing lists, and the best ways to get them and use them, I had to do some research on the computer. I found some useful information on how to find a list broker who in turn can help us figure out the best lists to use for our mailings.

So, I guess this week we will be trying to actually get these materials mailed out..wish us luck, lol. It would be so nice to be able to afford to pay someone else to do this work....ah well, maybe one day.

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